Quantity > Quality
Many People think more content makes better SEO. This simply isn’t true. Better content makes better SEO. It used to be quantity over quality but then Google got smarter and we are glad they did. This helps users find exactly what they are looking for without having to search through tons of sites. This also means if someone is looking for you, they can find you.
We still see people blogging every day to try and get that content in there but it really doesn’t make a difference. If you only have one writer, or if it is just you, post as often as you can without compromising the quality of the work. Give your readers what they want and it will do more good for you than giving them tons to read. Bad content is, more often than not, worse than having no content at all. It has those keywords but then gives Google the idea that you are not staying true to them. It gives them the idea you might be keyword stuffing or other blackhat SEO techniques. Google has become so good at figuring this stuff out that spam and other deceptive content doesn’t rank anymore. Learn about RankBrain if you don’t already know about it.
Security doesn’t Matter
Google has always considered security an issue. Well, maybe not ALWAYS, but since 2014. That is long enough ago that if you are not secure you need to get an SSL today! This year they have said they are going to tighten down on it even more. It isn’t a huge role in rankings but an easy one to fix. If you have two identical sites and one has an SSL, that one will always outrank the other. They are not expensive, if you don’t have one, get one! The rules are changing, make sure you are prepared.
Keyword Stuffing is King
It is hard for some webmasters to realize that keyword stuffing doesn’t do anything for you anymore. Google hates it now. In fact, they will penalize you for doing it. Using keywords is a good thing so people can find what they are looking for but it isn’t something you want to keep stuffing! Too much stuffing and the teddy bear explodes!
Best of luck! Love, the Nethosting Team.