You probably wouldn’t have a website if you weren’t trying to drive business from it. If you’re struggling to gain traction from your homepage, it’s time to make some changes! These three tips are an excellent starting point on your way to increasing homepage conversions.
1. Use Clear, Simple Navigation
Your visitors should never get lost or stuck. It should be easy to find what is important to them. If your navigation isn’t intuitive and clear-cut, you run the risk of losing visitors very quickly. Kissmetrics explains… “We prefer things that are clear and orderly, and we’re afraid of complex, complicated ideas or designs. Instinctually, we know that simple things are less likely to hold unpleasant surprises.” Don’t scare potential customers away by trying to be fancy or fashion-forward in your website navigation.
- Stick to a vertical or horizontal menu, this is not the time to innovate
- Try not to use more than 5 main navigation pages
- Use a simple font in a size that is easy to read
- Keep the menu consistent throughout your whole website
2. Craft Effective, Meaningful Headlines
Plan for lazy readers. The headlines on your homepage should communicate the purpose of your site in less than 3 seconds. You may include a sub-headline to further introduce your site, but it also needs to be concise. The more text you have, the more likely you are to lose the interest of visitors. Edit, edit, edit until you come up with the simplest, most direct summary you can put on your homepage.
3. Determine your Most-Wanted Action
The more choices you give someone, the more likely they are to choose nothing. Don’t encourage analysis paralysis. As Peep Laja of ConversionXL says: “Thinking is hard…you should not make your customers think.” Decide for yourself which action you want to encourage your visitors to take from your homepage, then create a compelling call to action (CTA) to make it happen.
- Try not to use more than one CTA, 2 at the most
- Make the CTA stand out on the page
- Be assertive and positive in your CTA language
- Put the CTA somewhere that draws the eye, don’t rely on the look of the button