As the third largest social network, Pinterest has a huge potential to help increase your business. Businesses, bloggers, and your audience all use this website as a way to connect and share with others. How you use Pinterest can increase visits to your site, but can also turn potential customers away from you. If using Pinterest hasn’t been working for you so far, make sure you aren’t making these mistakes.
- You pinned the entire website, not a specific page. The problem with this is that you are always adding new content to your website, but pins can circulate for months and years. If someone is looking for a post made a year ago, they won’t be able to find it if you pinned the image wrong. Make sure that individual blog posts are attached to your pins. Test out a pin once you’ve created it if necessary.
- Your image is really difficult to see. In order to optimize your content for Pinterest, images need to be the right resolution and size. Pins that are too small to see while scrolling down the newsfeed will be ignored. Blurry or unattractive images are similarly unappealing to users.
- Users can’t understand the intention of your pin. The best way to solve this problem is by appropriately captioning your pins, or creating images with words and titles directly on them. There are some pins that can succeed based on their image alone (such as animals, clothing, hair, etc.). An ambiguous image needs some context or explanation.
- You’ve only pinned your own content. When visitors look at your account, they will be able to see all of the sources of your pins at once. It is so easy to see right through a self-promoting account. Pinterest is a social network. You must engage with users, rather than just throwing content at them. Pin from other sources. Of course what you pin should be relevant and can even augment your content.
- Your pin promises one thing, than gives another. Lots of pins say that it gives more instructions, or shows more pictures, or will lead you to the website to buy a product. If your pin doesn’t lead to what it says it will, your audience will be disappointed. Any trust you once gained will be lost. The most common culprits of this Pinterest crime are spammers; if you make this mistake, you could be reported to Pinterest as spam, even if you are genuine.
- Your pins are weird. “Weird” is subjective, but unappealing pins won’t help your quest for popularity. Like #2, small pins can be a factor in this, but also pins with bad quality images. Images that look like they come from an unsafe website will not be clicked on for fear of spam, popups, viruses, and other Internet ailments. Create images that are visually attractive, easy to view, and come from safe sources. This mistake doesn’t necessarily refer to content, as Pinterest users have a huge diversity in taste. Just remember to present your images in the best way possible.