Now that we’re well into March, it’s time for many businesses to conduct their quarterly business reviews. The quarterly business review is an old method of assessing where a business is currently at with its yearly goals and deciding how it should proceed until the next quarter. With much of our modern business now taking place online, it’s important to conduct a quarterly website review at the same time. You could hire an online marketing consultant to review your website for you, or you could save your money and do the work yourself.
When you start your quarterly website review, ask yourself these questions first:
What is the purpose of your website?
The purpose of your website will help you determine your future goals and how to go about completing them. For instance, a website that exists purely for customer support will not have the goal of selling a product. Neither will a website that creates revenue from page views rather than customer purchases.
What are the goals of my website?
Hopefully you made some goals at the beginning of the year that you are now reaching towards. A quarterly website review is the perfect time to see how far you’ve gotten and if you need to change directions. Use a combination of analytics and personal assessment to determine how much closer you’ve gotten to the completion of your objectives.
What is my target audience?
Before you reassess the methods you are using to complete your goals, it’s important to remind yourself of who you are trying to attract to your website. Part of your quarterly review should be determining whether or not you were successful in attracting that audience. If you were not successful, figure out where your target audience is and gear your marketing efforts to that area.
Now that you’ve asked yourself those three questions and have the answers in front of you, measure how far you’ve gotten in your yearly goals. There are specific sections of your website you will want to analyze, such as:
- Your bounce rate
- Your exit rate
- Your conversion rate
- Your SEO success and SERPs
- Your keywords
- The completion of your CTAs
- Your most and least successful pages
- Your landing pages
- The navigation on your website
- Your content (your business blog)
- Any metadata errors you might have (check your Google webmaster tools)
If one of those items are the weak link in your goal achievement, now is the time to determine any changes that could be made and do it. You may need to re-optimize any pages that are lagging behind. A good tip would be to use A/B testing to truly discover the best options for your website.
For more information on lowering your bounce rate, read our blog post “5 Quick Solutions for Your Website’s High Bounce Rate.”