SEO is a complicated, sometimes daunting practice that many new website owners struggle with as they try to learn the techniques and do it themselves. While taking over the SEO initiative for your site is not a bad idea, if you can do it correctly, you will need to keep yourself informed of the ever-updating algorithms that determine what affects your website’s ranking.
So how confident are you in the SEO strategies you’re employing for your site?
1: Which is more important—quality or quantity?
Quality! Yup, you guessed it. Google’s hates spam, and the type of SEO you’re going to get with an investment of a few hundred dollars will deliver low-quality strategies that are only going to hurt you in the long run. If your establishment can’t afford a high quality service that will take the time to create high-quality content and strategies for your site, there are still plenty of things you can do yourself that will prove a greater investment than throwing change at spammy services.
2: Are you ending your blog posts with a CTA?
The calls-to-action in your blog posts should be questions that have to do with the topic of the post, and must be phrased to provoke a conversation. Every blog post should be poised to solicit comments or start a conversation, or why else did you write it? Even informative posts, or posts meant to entertain, have possible questions attached to them, and as an SEO blog writer, you should definitely make it a priority to uncover what those questions are and ask them. Not only will comments give you insight into what your visitors are thinking, giving you ideas for future posts, but as you sincerely respond to them, they will return to continue the conversation.
3: Are you re-publishing content?
We’re moving beyond blatant plagiarism here, which you should never do, obviously. Google will demolish you. But we’re discussing duplicate content shared from other sites, such as press releases or other industry resource materials that can be considered common or community information. If there is any of the type of information that belongs on your site but may also be found elsewhere on the web, use the rel=canonical tag so that Google knows you’re not plagiarizing. This will spare you the frustration of undeserved penalties to your rankings.
4: Have you built a site map and connected it Webmaster Tools and Analytics?
XML sitemaps are like a condensed roadmap of your entire site for Google to follow, giving you increased visibility online. Every site should have one. Connect it to Google Webmaster Tools and Google Analytics. Webmaster Tools is what you’ll use to determine the best keyword options for your site, while Analytics is also essential to every site owner in that it provides workable data that will help you recognize and strategize areas of opportunity and improvement for your site.
Do any of these issues sound familiar? Which area causes you the most concern for your own SEO efforts?
Schill, Alan. “SEO 101: 18 Search Rankings & Engagement Factors You Can’t Ignore.” http://www.searchenginejournal.com/18-search-rankings-engagement-factors-you-cant-ignore/119638/. November 21, 2014.