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Discover how successful businesses are taking control of Google Search and getting noticed!

Growing up, I called Google my “oracle.” It was like my own crystal ball that knew everything. If my mom didn’t know how many people lived in New York, I would hop on my computer and let the magic white page with colored letters delight me with the answers (8,391,881-2009 census). I thought Google was all knowing.

Then I Learned the Truth

Google doesn’t know it all. It doesn’t really know the population of New York, let alone the best place to get a hotdog in Smallville, USA. Google gathers information and then tries to make the best choice with its algorithms.

At first, I felt let down. Google wasn’t a crystal ball, sometimes it was wrong. But as I’ve grown, I realized that this is a good thing. Why? It means that Google grows and changes, just like the world. It means that Google is only as smart as people who contribute to it.

When I began to use the internet for business, I appreciated this even more. To help myself, I needed to help Google understand who I was and what I was doing.

Google is Not a Crystal Ball

Really, Google is like that neighbor who is the first to shake your hand and bring over cookies when you move in next door. He tells you he knows this place like the back of his hand. “If you need to know where to eat, or do your laundry, or get your car fixed, call me,” he says. “I know all the best places, all the best people.”

We love these people in real life because they listen, have lots of friends, and they remember everything.

That’s Google. The internet is his small town, and in it, he has more connections than anyone. He’s the guy in the know, for everything. He doesn’t actually know the answers himself. Truth is, he hardly gets out of the house, but he wants to help you more than anything.

Google Tells His Secrets

One night, you take a short walk over to Google’s house and ask him: “Hey, who has the best hotdog in town?”

In about 0.22 seconds, he remembers 5 million links that have ever had to do with this topic on the Internet. But he knows that dumping all those answers on you won’t do you a lot of good if you want to be fed by dinner time, so he sorts them for you and gives you a copy of the first page.

“If you want more,” he says, “you can look on page two, three, or four million, but I think you’ll find somewhere that will have a great hot dog on the first page.”

You’re amazed. “Wow. That’s incredible! You know, I’m thinking about starting a hamburger shop here and I want to know what I need to do so you’ll tell other people about me. How did you pick which of these results to put on that first page?”

Like a wizened old Santa, Google chuckles, “It would take you a lifetime to learn how I do my job. A lot of people rely on me to get the answers they want. Because of that, a lot of other people try to abuse my services and cheat. But I’ll tell you this much: I pick the top results based on what I think will help people. I want to be fair to everybody. It’s hard with so much competition, so I have to be smart and stay a step ahead of the cheaters. You seem like an honest kid, though, so I’ll give you a couple pointers of what I look for in the winning pages.”

Google’s Pointers:

Quality Links and Quantity of Links

I want people to be happy with what they get, and when many people are happy with something, it becomes popular. I gauge popularity mostly by links, because to me that means a lot of people liked them enough recommend them (leave a link). For example, five people thought that Bertram’s Bistro was pretty good for hot dogs (five links). But ten people told me that Dora’s Diner had a great hot dog too (ten links). Plus, I trust those ten people more. They have a good record with me and are pretty popular themselves because, they want to help people (page rank).

Fantastic Traffic

Every time I drive past Dora’s, there’s a huge line out of the doors. Their website is also swarming with people and visitors to the site. People must be intrigued by what they find. I don’t know if it’s the menu or the smell, but they stay at Dora’s site and in her store longer than Bertram’s. I assume that people tend to pick places that are the best. And I want to give you the best answer.

Cleanliness is Next to Googleness

Do you like to walk in a place and see advertisements peeling off the walls? I don’t either. It feels dirty and cheap. I go to places to get specific things, places that are clean and deliver a great product. I like to find them easily and quickly. When websites make it hard for me to find what I want, it doesn’t improve anyone’s experience and that’s true for stores too.

Expertise Marks the Spot

I want to spend my time and money with people that know what they’re doing. If I can work with experts, I will. Experts give me a lot of useful, new information like words, pictures, diagrams, and videos. This information helps me become more knowledgeable about that specific product and industry. Information like this helps me make good decisions. I know that if a site is willing to give freely of their smarts, they’ll be able to give me expert help when I decided to buy from them.

Your Friendly Neighborhood Search Engine: Google!

Google is really good at gathering information, and then smartly sorting it. It counts, it correlates, and it makes conclusions. But Google doesn’t know everything. To win with Google, you have to help it out.

Now that you know a little bit about how Google’s foundations, you’re ready to learn how to:

  1. Get links to bring more popularity
  2. Gain the traffic that will convert into customers
  3. Have a sparkling web-page
  4. Make content that will gain the confidence of readers and visitors to the site

You can win with Google, fairly and honestly! Keep reading our blog to learn what you can do today to have your website and company score a home run!

Want more?

Want a closer look at Google’s inner workings? Scour the details here, in our most recent case study!