We all know that reviews are important. Potential customers almost always look at them. Not only does the quality of the review matter but the quantity. I know some people that just go to wherever has the highest rating but there are more who are more concerned about consistency.
For example, today I was looking for an eye doctor. I found 4 places that were in-network and looked up their google reviews. Two of the four were under 4 stars so I took them off the list. The other two were 4.4 and 4.5 stars. The place with 4.4 stars had about 500 reviews while the one with 4.5 only had 50. I chose to go with the 4.4-star doctor because he constantly got good reviews.
Just because you have 5 stars, if you don’t have enough reviews to validate it then it doesn’t mean as much. You want quantity and quality – or just lots of 5-star reviews. Google sees good reviews and knows that they mean a lot. If all these customers like them then other customers will like them.
There are a few different ways to ask for reviews:
Include a card when you ship a product asking for a review (maybe include a coupon too)
This seems so simple but can do the trick. If you have a lot of orders you could even do it specifically to people who have ordered more than once. They obviously like your product and are more likely to leave a positive review.
Send an email or text after a service is provided asking for a review.
This is becoming more and more common. My daughter’s anesthesiologist did this after her surgery and we were more than happy to leave a review. It is such a small thing and as long as you make the process easy, most people are more than happy to oblige.
Ask in person.
If you are interacting with a client and they are happy with the service then just ask! It is that simple and many are willing to do it. You can even include a discount with there next purchase as an incentive as long as they are obligated to leave an honest review.
That will help you get the quantity. Getting the quality is a bit harder. If you don’t know where you want your reviews, read our post about that!