We all know that reviews are important. Potential customers almost always look at them. Not only does the quality of the review matter but the quantity. I know some people that just go to wherever has the highest rating but there are more who are more concerned about consistency.

For example, today I was looking for an eye doctor. I found 4 places that were in-network and looked up their google reviews. Two of the four were under 4 stars so I took them off the list. The other two were 4.4 and 4.5 stars. The place with 4.4 stars had about 500 reviews while the one with 4.5 only had 50. I chose to go with the 4.4-star doctor because he constantly got good reviews.

Just because you have 5 stars, if you don’t have enough reviews to validate it then it doesn’t mean as much. You want quantity and quality – or just lots of 5-star reviews. Google sees good reviews and knows that they mean a lot. If all these customers like them then other customers will like them.

There are a few different ways to ask for reviews:

Include a card when you ship a product asking for a review (maybe include a coupon too)

This seems so simple but can do the trick. If you have a lot of orders you could even do it specifically to people who have ordered more than once. They obviously like your product and are more likely to leave a positive review.

Send an email or text after a service is provided asking for a review.

This is becoming more and more common. My daughter’s anesthesiologist did this after her surgery and we were more than happy to leave a review. It is such a small thing and as long as you make the process easy, most people are more than happy to oblige.

Ask in person.

If you are interacting with a client and they are happy with the service then just ask! It is that simple and many are willing to do it. You can even include a discount with there next purchase as an incentive as long as they are obligated to leave an honest review.

That will help you get the quantity. Getting the quality is a bit harder. If you don’t know where you want your reviews, read our post about that!


We would like to take this time to ask you for reviews on Facebook and Google!