The first part of your online business that a client sees is your website. In fact, it’s the only part they’ll see. Odds are, they’ll never meet you, see where you work, or even the equipment you use.
The first impression your web design creates will either make or break your entire online business career.
Think about the sites that you’ve visited recently. Were there any that had you clicking ferociously on the back button? You know they ain’t getting no sales.
Then again, take a look at sites like Amazon and eBay. They might not seem like works of art at first glance, but you can be darn sure a designer (or teams of designers in their cases) worked hard to make that site as conducive as possible to making sales. That, without a doubt, is a work of art.
So how can you, prospective online business owner (or whatever else you want a site for), convey that message to a designer and get the site that will best accomplish your goals?
Before I give you the step-by-step, here’s a little tip: trust that your designer will build the right site for you. If you get a good designer, he’s probably built every kind of site out there. He’s seen it all, done it all.
It’s the same as a mechanic. You wouldn’t walk into your mechanic’s shop and say, “Something’s wrong with my carburetor. First you need to do this, and then you need to do this….” That would be silly, right? You’d probably just say, “There’s something wrong with my car. It’s making a funny noise. Can you fix it?”
It’s the same idea with having your site designed; you’ll give a few guidelines and then get out of the way.
Here are 3 tips to work with your designer to build the perfect website:
#1. Know the purpose of your own site
Is your site’s main purpose to make money? Is it a fun diversion where you can write about the random stuff inside your head? Are you trying to raise awareness about a moral or political issue? Once you can convey that to your web designer, then he can dive in.
For example, if your site is about business, then you’ll probably want a cleaner site with little noise so you can clearly convey your point. If it’s a personal site, maybe you can get away with being a little goofier and have some fun with it. This first step helps to provide overall direction for your site’s design.
#2. Have some prepared content
This step goes above and beyond what most site owners do when commissioning their site to be made. However, it forces your designer to carefully consider what you want, and conform the design to further the purpose of your site. It might make your designer work a little harder, but he’ll also have peace of mind that he’s giving you his best product.
#3. Spend some time researching
Before you hand the reins over to your designer, you better know what you like. Even with the first two steps, your designer still doesn’t know exactly what you’re looking for. Do you like red? Green? Blue? Flowers? Criss-cross patterns? The best strategy for you is to spend some time on other sites. Locate websites that you find appealing and let your designer know exactly what you like about these sites.
Sum It Up
Basically, if you’ve carefully selected your designer, especially with this type of question and answer session, treat her like a pro, and trust that she’ll be able to build the website that you need. Give her a little direction, like you would when bringing your car to the mechanic, but don’t tell her how to do her job. By following these 3 easy steps, you could have the sales-producing website you’re looking for! Next step? Get your site to rank on Google!