One of the most daunting tasks for any website owner is to turn a profit without hiring a crack marketing team! Check out this common headache that you might’ve come across:
You have a great idea for your Internet business, or you want to take your existing business to the online masses. You begin to look at big-time websites, wanting to emulate them because they’re successful. However, the websites you look at do way more than you could ever hope with your little start-up. They have amazing graphics, professional writers, full time web developers, and the world’s best advertising people.
How can you possibly compete?
However, with today’s technology, anyone can promote their business online without having to worry about a million-dollar marketing budget. With the Internet, it’s possible to reach tens of thousands of potential customers without mortgaging your house to pay for it.
One of the major tools of today’s online entrepreneur is SEO – search engine optimization. If leveraged correctly, an SEO strategy will help you get your website ranked on the first page of major search engines, like Google and Yahoo…for free. Of course, that may seem daunting and out of reach for the inexperienced marketer, but trust me, the basic steps are just that – basic.
Find a Profitable Keyword
First of all, doing a little research on keywords before putting together your website’s articles will go a long way to your long-term success. There’s a great tool we can use for this within Google Adwords.
Once inside, you can type in any keyword or keyword phrase associated with your business. For example, let’s say you sell sports memorabilia. Now think about what a prospective client might type into Google if they were looking to buy sports memorabilia. Maybe you try “game-worn jerseys.” Type that into the keyword tool and see what comes up!
Now, the great part about this tool is that it easily tells you if your keyword is a useful one. The chart that pops up shows you similar keywords that you might also be interested in, and then how much competition there is with that keyword, as well as the number of searches it receives.
If you’re just starting out, the smart thing would be to focus on the keywords that have “low” competition. Before you choose a keyword to focus on, make sure there are enough searches for that keyword that it is worth your time and effort, but not so many that there are thousands of other sites trying to go for it. Also, it must be a keyword that could potentially bring in a client willing to spend money.
By finding those low competition and semi-low search keywords, you won’t have to compete with other big time companies out there. Do you think companies with million-dollar marketing budgets worry about keywords with 1,000 searches per month? They want tens of thousands! If every post you write finds you an extra 20 visitors each month through Google, and those readers keep coming back, how many visitors will you have after you’ve written 50 or 100 posts? You don’t need to go after the big keywords when several small keywords work just as well – and you’re more likely to be successful ranking for them.
Write a Relevant Article
Creating an article that ranks on the front page of Google doesn’t have to be a difficult process. In fact, with a few easy tips, you can outrank 99% of the sites out there! All you need to do is insert your keyword in a couple of strategic places.
First, put your keyword in the title of your article. You probably want it there in the first place because it should be your main topic, but be sure to make your headline sizzle enough to grab your prospective clients and bring them in.
Next, put your keyword about 1-2 times per paragraph (about 2% density). Place your keyword in a sub-headline or two throughout your article. Also, put your keyword in the tags for your article as well as in the description.
And… voila! You’re done.
A Few Bonus Money-Making Tips
One issue that many website authors have is inserting their keywords so the article doesn’t sound awkward or forced. Having the mindset of “I have to put my keyword in right here even if it kills me!” will probably make every reader cringe because the article won’t sound right. Insert your keywords as organically as possible into your post. You get bonus points if your reader can’t pick out what keywords you’re trying for!
Last of all, write your articles with the end in mind. Is your article’s purpose to raise awareness? Or are you selling something? Do you want your prospects to give you their info so you can email them later? Writing with a specific intent will create more purpose-driven articles that will result in your prospects taking the action you want them to.
To Keep in Mind
Writing one good article won’t be the end of your SEO marketing strategy. It’s a strategy that can take months to implement properly because each article adds a little bit more traffic. After a while, you can have thousands of extra visitors hitting your site, and you haven’t even paid a dime for them.