The newest case study from hosting provider NetHosting investigates online dating through eHarmony.
The online dating website eHarmony (and the system powering the service) is the focus of the latest case study from cloud hosting, dedicated hosting, and virtual hosting leader, NetHosting.
Dr. Neil Clark Warren is the man behind the Compatibility Matching System that matches all of eHarmony’s users to other singles. NetHosting writes that in August 2000, eHarmony received $3 million USD in venture round financing to launch a website and match compatible users around the world. Dr. Warren believes the key to finding suitable matches is in specific questions that are asked of every user when they register on the website.
Originally, eHarmony was solely dedicated to posting advice and counseling for those already in relationships, but over time, the service shifted to make matches of those visiting the site. NetHosting also found that since eHarmony’s start, the matching service claims to have been responsible for five percent of all marriages within the United States.
Commenting on NetHosting’s most recent case study, CEO Lane Livingston said, “eHarmony facilitates the introduction of hundreds of singles daily, and to do that successfully, they have to have a dynamic infrastructure running their algorithms and handling fluctuating bandwidth. That’s why we picked this company to research for this case study.”
Aside from this case study, NetHosting has also reviewed the blogging company WordPress, the gaming network Battle.net, and the Internet colossus Google.