Mozy is releasing its new file-syncing service, Stash, and adds itself to the list of competitors looking to take down Dropbox.
Dropbox is the most popular file syncing solution on the Internet. But Mozy has recently announced that its newest product, Stash, is going to try to give Dropbox a run for its money.
The single-folder syncing system offers customers dynamic space options, depending on how much space they’re using from their allotted backup storage. For example, if you pay for 50GB of space for your backups from Mozy and are only using 25GB of it, you can use the last 25GB for your Stash folder. The Stash folder is also backed up, just by virtue of Mozy’s servers being backed up. The Stash folder “backup” does not appear with your regularly scheduled Mozy backup. Although Mozy backups are easy enough to manage through a web browser, they don’t sync across multiple computers.
One critique of Mozy’s newest venture is that it might prove confusing for some users. Users will want to sync some files, backup the same files, put different backed up or synced files in different places, etc. If Mozy can allow backups and synchronization in Stash folders, why can’t all Mozy backups simply sync to multiple platforms? Unfortunately, this sync and backup product hasn’t been developed by anyone yet, but that will be the real competition, whenever a company does figure it out. The closest we have so far are applications based in the cloud.
Despite those criticisms, mobile apps for Stash are being released on Android and iOS later this year, in addition to file-sharing features. Stash beta is already open to current Mozy customers. Gytis Barzdukas, Mozy’s director of product management, pointed out that consumers are beginning to understand the cloud better and are beginning to feel more comfortable with their data being housed in the cloud.
Mozy isn’t the only company trying to get a piece of the file-syncing market, currently dominated by Dropbox. CloudMe, Box.net, iCloud, and SkyDrive are just a few of the biggest rivals to Dropbox (and now to Mozy).
The Apple iCloud just recently reached 85 million users in the three short months since its release, says Peter Oppenheimer, Apple’s Senior Vice President and Chief Financial Officer. Even though Dropbox and Mozy, and many of the other big hitters in file-syncing, support Mac, iCloud has the momentum of Apple users behind it. Users select specific file types to sync across their Apple devices and the first 5GB for users is free. iCloud replaced Apple’s old service MobileMe, which had the same function.
CloudMe and Box.net operate in much the same way as Dropbox, and offer the first few gigs of backup space to customers for free. Box.net however has begun to make a name for themselves for enterprise solutions. The company is hoping to use the clout it has gained from its big name customers (like Proctor and Gamble) to acquire the federal government as one of its clients in 2012. The biggest hurdles are the security requirements. However, if Box.net can prove that its security is strong enough to meet federal standards, undoubtedly that will impress other companies to jump on board. The incentive for Box.net to jump through these hoops? The $70 billion market of government software and technology.
The last big competitor is SkyDrive from Microsoft. Customers can get an unbelievable 25GB free. SkyDrive has actually been around since 2007, but has received a lot of attention recently for releasing an app for Windows Phone and iOS. Even though SkyDrive might have the most to offer in terms of space, the user interface has long been a complaint among users. Looking forward, Microsoft is planning to integrate SkyDrive with its latest OS, Windows 8, which will hit shelves and desktops in late 2012.
Dropbox is sitting pretty now, but with the up-and-coming innovators looking to provide even better file-syncing and backup solutions, Dropbox might want to keep an eye on the rearview mirror. So how did all these file-syncing services do it? As you’ve probably guessed, it’s all possible in the cloud. Because the cloud is elastic, companies like Dropbox and Mozy don’t have to worry about failing to meet demand. Their hosting grows as they do! Host your own cloud server with NetHosting to get all the perks of the cloud for yourself.