NetHosting’s latest case study investigates Instagram, a popular new social networking mobile app.
Orem, UT Cloud, dedicated, and app hosting leader, NetHosting, has just released a new case study, this time examining the mobile app Instagram.
The image-sharing app began in 2010 in San Francisco. Growth of the social network was consistently rapid; within hours of the release to the Apple App Store, Instagram had 10,000 users. Instagram has continued to increase in popularity as it adds new features, such as hashtags and video-sharing. Instagram now has more than 150 million active users each month.
The mobile app joined the “big leagues” of social media in 2012 when it was bought by Facebook for $1 billion dollars. The case study highlights the scalability needed by Instagram’s servers, which can spike from 58 image-uploads per second to 200 during the holidays. In the future, Instagram hopes to offer sponsored posts or advertisement space on newsfeeds in order to generate revenue.
About Instagram, Lane Livingston, NetHosting CEO, said, “Many businesses are now using Instagram as one of the many social media platforms they advertise on. Instagram is a great example of how a brilliant idea implemented correctly can become popular very quickly. Because NetHosting is so involved in the Internet and technology industries, we need to have our finger on the pulse of new Internet trends.”
In the recent past, NetHosting’s case studies have spotlighted social ecommerce site Polyvore and travel booking site Expedia.com.