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In a recent case study, NetHosting explores the not-so-well-known story behind a household term: Google.

Orem, UT NetHosting, a leading provider of Cloud Hosting, Virtual Hosting, and Dedicated Hosting, has recently released a new case study on the online juggernaut, Google Inc.

Launched in September of 1997, Google Inc. was originally the research project of two Stanford PhD students, Sergey Brin and Larry Page. The purpose of the project, entitled PageRank, was to find an algorithm that would determine the most “popular” website for any given search term based on the amount of external links pointing back to the site in question. Google quickly gained popularity and received $25 million of investment funding from companies such as Sequoia Capital and Kleiner Perkins, which rocketed the company to its current position as the most trafficked site in the world.

Google’s repertoire of services has since branched out to include a popular selection of web and social tools in addition to its flagship product, the Google search engine. “Google” is now an accepted term in most dictionaries, defined as the act of searching online. The Google search engine is used up to one billion times every day and the company, Google Inc., has grown into a veritable Internet empire, with data centers and facilities dotting the globe.

“Google and the web go hand in hand,” commented Lane Livingston, CEO of NetHosting. “How we use the Internet today is both defined and governed by Google’s algorithms. It is to any organization’s advantage to learn how Google operates and adjust their SEO strategy accordingly.”

In addition to the recent Google case study, NetHosting has dissected other popular websites, such as Amazon, eBay, and Wikipedia, and released similar exploratory case studies.