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Note: Data centers that host public clouds already have the security that this startup is implementing, in place. Trust your hosting with NetHosting to be in the cloud with Cloud Virtual Hosting and to be PCI compliant.

CloudLock is adding PCI DSS compliance to services like Google Drive and Dropbox to better protect consumers and businesses.

We talk a lot about the cloud and how it is being implemented into every aspect of life, from business to home media tools to enhancing education. What might not get as much coverage is the huge market for cloud security that has cropped up with the popularity of cloud computing.

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Cloud-based storage services have become a staple for anyone who works extensively on a computer. Unfortunately some see them as a particular threat to cloud security. Products like Google Drive and Dropbox can pose a security risk to companies whose employees use these services on their desktops. Not only is the open channel for passing files a potential risk, but the type of information that users can put in those synched folders can worry IT professionals. For example credit card numbers or any personally identifiable information (PII) that gets moved through the cloud via these apps could pose a real threat to personal safety and corporate security.

PCI DSS stands for Payment Card Industry Data Security Standard. Hosting providers usually make sure this is one of the first security standards they meet in their data centers because being able to take payments from customers online is the lifeblood of many companies’ business plans. NetHosting has always maintained its PCI DSS compliance and is on top of changing industry standards to always have its security up to date. PCI DSS compliance is one security feature missing from many popular file sharing services like Sky Drive or iCloud.

That’s why the latest idea to come from a Massachusetts-based startup firm has been catching the eyes and ears of many cloud storage service big wigs. The fledgling company is called CloudLock, and its goal is to make services like Google Drive PCI compliant, by scanning data that goes in and out of the data repository.

The CEO of CloudLock is Gil Zimmermann and he is confident that the scanning service the company provides can alleviate any fears people have about personal cloud-based storage services. The company developed a pattern recognition engine to scan the data going into and coming out of the repositories of these services. Documents that pass credit card or social security numbers are flagged as sharing personal information. Those who purchase this service for businesses can set policies to prevent any more personal information from being shared.

Initially, the service might raise red flags that it can scan your information like that at all. However, CloudLock only uses user data by going through the Google APIs. Additionally, Zimmermann reassures customers that “The data streams to us, we analyze and flag it, and the data never leaves the App Engine. . . . think of our app as running on top of the customer’s environment.”

Note: Security has to be the focus of every business – large or small. Let NetHosting help improve your digital security and host your data in our state-of-the-art data center that boasts the best physical and digital security available.

CloudLock isn’t the only third-party cloud security service on the market however. There is another competitor called BetterCloud that offers a product named Domainwatch that does essentially the same service as CloudLock. Also, McAfee and Symantec sell a roughly similar service.

Although it’s just a startup, CloudLock has focused on enterprises and boasts 1 million end-users under license with an average deployment size of 2,200 seats per customer. The company got $8.7 million Series B funding a few months ago to be able to flush out the rest of its cloud security offerings.

Undoubtedly, it’s a great time to be doing anything in the cloud. Amazon, Google, and Microsoft are pulling out the big guns to convince home and business users to purchase something in the cloud and cloud security goes right in hand with those purchases.

If you’re interested in reading more about startups in the cloud, check out Microsoft’s direct startup accelerator which was founded to push entrepreneurs into Azure.