Hosting provider NetHosting investigates high-end online retailer ideeli in its latest case study.

Orem, UT NetHosting, a leading provider of Cloud, Dedicated Server, and Virtual Hosting services since 1994, has recently published a new case study on the revolutionary online retailer, ideeli.

NetHosting reports that, developed in 2007, was originally intended to be a marketing platform for high-end brands to showcase its wares. However, ideeli’s founder Paul Hurley quickly revamped the business model to provide luxury clothing and accessories at discounts up to 80%. In 2011, Inc. 500 named ideeli the fastest growing company in America, and today they stand at over six million members.

“’s business model is the wave of the future,” comments NetHosting CEO Lane Livingston. “Their combination of discount high-end products offered in a mobile-friendly online platform creates the perfect business for today’s savvy consumer.”

In this case study, NetHosting puts a microscope on ideeli’s business model and examines why it functions so well in today’s marketplace. Every day at 11 am Eastern Standard Time, ideeli releases a new “flash sale.” Most of its sales are scheduled to last about 40 hours, and many close after minutes when its inventory becomes exhausted. In fact, ideeli receives 40 times as much traffic during peak sale hours as it does during slow times.

NetHosting has previously investigated other online giants, such as e-retailer Newegg, monster dating site eHarmony, and number-one online independent arts and crafts store Etsy.