Twitter republicans love and tweet about Ron Paul the most
Iowa and New Hampshire Republican Primaries have already been decided with Mitt Romney coming out as the winner. But the South Carolina voting day is tomorrow and social media analytics company, Crimson Hexagon, was wondering what the Twitterverse had to say about the GOP candidates.
Not only did they try to find out who was most discussed on Twitter, but they also wanted to see which Republican candidate was most positively discussed. They found from January 6th to the end of the New Hampshire primary, Ron Paul was the most discussed on the microblogging site, beating Romney 26 percent to 22 percent and more impressively, he was the most positively discussed candidate, again beating Romney, 14 percent to 12 percent.
As far as the candidates own tweeting activity on voting day, Rick Santorum beat out everyone in the volume of tweets he sent out to his followers. Despite all that effort by Santorum, however, President Obama still tweeted four times as often as Santorum on the day of the New Hampshire primary. But, the raw data isn’t too impressive: the President still only sent ten tweets throughout the day.
No matter which GOP candidate comes out on top after the primaries are said and done, Obama has the edge among Twitter constituents. Not only has the President been using Twitter longer than any of his rivals, but a survey from the Wall Street Journal found that among Twitter followers, President Obama’s approval rating is 69%, 23 percentage points higher than the rest of the non-tweeting nation. Not only does that bode well for the President, but it might indicate that among tweeting politicians, democrats might do better than republicans. Along partisan lines, Twitter users break down to 13% of liberals, 8% of conservatives, and 6% of tea-partiers.
Admittedly, the survey also found that only 9% of American adults use the service, although 14% of black adults say they use Twitter (compared to the 7% of white adults that say they use the microblogging site). This compares to 55% of the nation’s adults that use Facebook, who give the President a 47% approval rating. However, 79% of adults under age 35 do use Facebook, as well as 61% of women and 57% of Hispanics.
Of course, none of these candidates are probably running their own Twitter accounts. President Obama’s, certainly, is run by his campaign staff. Jon Huntsman has an official, personal Twitter account with 82,000 followers, but his official campaign account doesn’t have many followers, despite sending at least a dozen tweets from it the day of the New Hampshire primary. Hunstman was probably hoping followers would equate to votes. But his poor showing in the first few state Republican primaries has led him to withdraw from the nomination race.
Ron Paul’s Twitter followers were hard at work the week before the New Hampshire primary, so it isn’t out of the realm of possibility that their effort paid off and helped get Ron Paul his second spot finish that night. On Facebook, Romney is far and away the victor, getting more “Likes” and being discussed more often than any other Republican candidate.
Oddly enough, Newt Gingrich has the most Twitter followers out of all of the Republican candidates, but he finished fourth in New Hampshire. Again, it seems as though followers don’t necessarily equate to votes, but the activity of the followers (by looking at Ron Paul’s progress) might very well boost results in actual elections.
No matter your aim, election or just more publicity, Twitter is a valuable tool for all sorts of reasons. Company Twitter accounts can facilitate useful feedback directly from customers, offer promotions to spark interest, or just share news about what’s going on. We’d love to hear from you on Twitter, follow us at @nethosting.