Have you read somewhere that SSL is really important, but you don’t know what that even means? You’ve come to the right place. I’m going to give you a quick and simple rundown of SSL and what it means for your business!
What is SSL?
SSL stands for Secure Sockets Layer. It is the technology that is used to secure the link between a browser and a website. SSL creates an encrypted connection, ensuring that data passed from a (customer’s) browser to a website stays secure. SSL is how you get the fancy padlock or an https:// next to your URL. Consumers have taken notice of these things and know that these types of secured sites are more trustworthy.
SSL comes in two parts: a certification, and the actual encryption. More on that below.
Why do I need SSL?
Having SSL encryption keeps your clients safe. If your site requires personal information for a customer to subscribe, purchase or engage, SSL will keep that information safe. SSL increases customer trust in your site and helps to decrease abandoned transactions.
In addition, Google now gives better ranking scores to secure sites. Google Chrome and many other browsers also make it a bit more complicated to get to sites that are not secure. When a user comes to a site that is not secure, Google Chrome places a big ol’ warning message across the browser window trying to convince them not to go to the unsecured site. In order to go to the site anyway, they would have to click into the advanced options within the warning message, then select the tiny grey print that allows you to go into “unsafe” territory.
Now this site may not be malicious, but Google does a pretty good job of making it seem very unsafe. Most major web browsers do something similar. This is a big reason to stay on top of your SSL certificates.
Who does SSL certification and encryption?
Certificates are issued by a Certification Authority (CA). A CA will validate that your site is accurate, that you are who you say you are, and that you don’t have malicious intentions. CAs are frequently audited to ensure that they are following procedures when issuing SSL Certificates. They are required to record what certifications they have issued and what information was used to determine eligibility and validation.
Many companies offer an SSL certificate and also install the SSL encryption software on your server.
How do I set up my SSL encryption?
Once the SSL certificate has been issued, the SSL encryption software can be installed on your server. Typically, your web host will install the SSL code on your server. If you manage your own server, you can install the encryption yourself. Find your server in this list from Namecheap and get detailed instructions for installing your SSL certificate.
When should I do it?
The sooner the better! If you’re doing transactions on your website, it’s critical to be secure. If you rely on Google rankings, or a large percentage of your customers use Chrome, it’s a must!
Nethosting has SSL packages starting at just $24.95. If you need to get your site secured, contact our sales team!