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There are so many amazing resources today that we have access to. Some even help us analyze performance and, to keep up with the world, we are constantly making changes to be successful.

Google Analytics is a tool that can be extremely useful when you know what the information is telling you – otherwise it’s just a bunch of numbers that don’t mean a thing.

So what do those funny numbers mean anyway? They are all important, but we’ll just go over the need-to-know stats for Google Analytics to figure out your business needs.


Knowing who visits your site is a crucial step in creating a brand that draws your readers to you. For example, if you know that your readers are mostly college grads, writing with a more complicated vocabulary might appeal to them. Appealing to a targeted group will bring you more business, and what better group than those already visiting your site?
These numbers will help you get to know your audience a little bit better.


These numbers given are pretty basic but will help you know what’s been going on with your site.

Audience overview

  • Sessions– The number of sessions accounts for the number of times your site was visited over a certain period of time.  You can customize the time period in the upper right-hand corner. This number includes new and returning visitors.
  • Users– This is the total number of people that visited your site over a certain period of time.
  • Pageviews– The total number of pages that were visited by users over a certain period of time.
  • Average Session Duration– The average amount of time users spent on your site.
  • Bounce Rate– Percentage of users that leave your site usually after only viewing one page such as the homepage. As you can see, the bounce rate in the example shown is fairly high and that’s something you don’t want. Try and get your bounce rate as low as possible. The lower the rate means that people are interested in viewing more of your website.

    In some cases, a high bounce rate might mean that your viewer found what they were looking for on the first-page view then left. The longer a user stays on your website, the more likely they are to turn into a customer.

    If you are looking to lower your bounce rate Loop Digital Marketing provides 4 steps on how to do so.

  • % of New Sessions– The percentage of new users


Shows you where in the world your traffic comes from. If you blog about local topics, check this regularly. If you are looking to target a certain country, this will help you determine if you need to change anything about your content.

Location Map

I think it’s so interesting to see where people are located while looking at a site. It gives you an idea of the different types of people that are viewing it. This way you can see what countries are viewing your site the most. In this example, you can see that most of the viewers are coming from the United States.

Location List


The Mobile Overview might not be something that you check every day, but it is good to know what kind of devices your viewers are using. If a lot of them are using mobile devices, you might consider creating a mobile version of your website to make it easier for the user to view and stay longer.

Mobile Overview



This is something that will help you to determine when there are live views happening and it will track them by the minute and second. This live report also might be useful if you are wanting to know if your viewers found out about any news you put out that would draw them to the site.

Real-Time Overview


Acquisition>All Traffic>Channels:

This report shows a broad overview of where your traffic comes from: Social, Direct, Search, Referral, and Email.

These are the statistics on how your viewers are getting to your site.

  • Direct- The number of people that type in the URL into the browser
  • Referral- This number tells you the number of people that are clicking on a link to your site while visiting another one.
  • Organic Search- This report will show you how people are finding your website using search engines. This will help you to see what different keywords you should focus on using in your site so more people can find it.
  • Social- The number of click-throughs on your site from social media.


Acquisition>All Traffic>Referrals:

This report shows you specific web pages that send traffic to your blog. It will enable you to see the sites linking to yours so that you can network more efficiently. Or, if you spend a lot of time with a specific site owner, but they send you two visitors a month, you can reallocate your time to better sources of traffic.



Behavior>Landing Pages-secondary dimension>acquisition>source:

Landing Pages show you which page visitors landed on when coming to your site. As hard as you have worked on your homepage, sometimes viewers just skip it all together and land on a different page. Due to links from social media or search engines, users often land on different pages of your site.

Once you figure out which pages viewers see the most you can start to clean up those first and work your way throughout your website.

Landing Page

 Landing Page

 Landing Page

Behavior>All Pages

All Pages: Shows every page that was visited on your website. You can use the search function to check out how specific pages or blog posts are doing on your site.

All Pages

That’s a wrap! These reports will be able to help you keep track of what’s important. They will also give you an idea of what you can do differently to help improve your site. What are your favorite stats to track in Google Analytics?