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Let’s Play: Nintendo vs. YouTube Gamers

Imagine you’re watching a review of a video game you’ve always thought about playing – the host is funny, bright and charismatic and gives you a detailed view at every aspect of the game. Now imagine that the review has more than ten hours of recorded gameplay (in...

How to Use Webinars to Generate Sales Leads

Businesses striving to stand out online and generate more traffic to their websites should create rich media in a number of formats. Videos and images are great for SEO, but they also help to attract and retain a new audience. One of these formats of rich media that...

Confessing to Murder on Social Media

This past week has seen two alarming events that may be the start of a disturbing new social media trend: murder confessions. On PostSecret, a blog that accepts creative user submissions in the form of a postcard with a secret on them, received an entry with the line...

GIFs in Marketing: Effective or Just Fun?

The rise in visual culture on the Internet has created opportunities for new innovations to dazzle audiences. One of these new inventions gaining steam is the GIF, or Graphics Interchange Format. Basically, a GIF is a looping video. The GIF technology was created in...