The Superbowl is an iconic time of year for all Americans; but for many of us, the celebration and gathering of friends and family isn’t just about the sports. Nope! We’re in it for the award-winning commercials. Household brands pull out all of the stops attempting to create the most memorable ad of the Superbowl each year, and 2014 did not disappoint. Here are five of our favorites.
RadioShack: “The Phone Call” – This commercial’s perfect blend of nostalgia, self-deprecation, and humor delivered exactly the message RadioShack wanted their advertisement to send: they are no longer a store filled with outdated electronics, but modern, trendy ones instead.
Rating: 4 stars
Budweiser: “Puppy Love” – Puppies and horses: could you seriously resist the adorableness of this advertisement? It completely tugged at your heartstrings. Was there even beer in this commercial? I think one of the characters was wearing a hat with the Budweiser logo. When you have a brand that is as recognizable as Budweiser, the Clydesdales are enough for all of us to recognize the association. This commercial was a good move on Budweiser’s part: it didn’t rely on overdone stereotypes of the beer-swigging bro, but instead created a much more substantial and memorable message.
Rating: 4 stars
Budweiser: “A Hero’s Welcome” – Well, Budweiser has done it again. This commercial features a real soldier returning home to his wife, family, and community. The town throws him a parade, which subtly features the Budweiser wagon led by a team of Clydesdales. Not only does this commercial hit you right in the heart, but it draws a clear connection between being an American and drinking Budweiser beer.
Rating: 4.5 stars
Maserati: “Strike” – Maserati unveiled their newest model, the Ghibli, in this cinematic and poetic commercial. Academy-Award nominee Quvenzhane Wallis narrated the ad, detailing that the world is full of large bullies, but “we,” the underdog, are waiting in the shadows to strike. Maserati wanted to make the connection that the Ghibli is a small, quick car, rather than a slow, lumbering one. The use of a child who is both small and fierce at the same time was an effective use of pathos. The ad was similar to Chrysler’s Bob Dylan spot, but that ad’s emphasis on “American pride” made them lose out on the elegance of Maserati’s “Strike.”
Rating: 5 stars
Coca-Cola: “It’s beautiful” – This ad features multiple singers contributing to a version of “America, the Beautiful” in different languages, while showing us a diverse array of American citizens and locations. A few Superbowl commercials this year have attempted to define America, and what it means to be American. However, instead of trying to inspire us be proud or claim something that belongs to us, this Coke commercial reminded us that America does belong to us. By having people who all looked and sounded differently make up this commercial, we remembered that America is a melting pot, and that’s what makes it beautiful.
Rating: 5 stars
Which Superbowl ad was your favorite? Which did you like best out of these five? Let us know in the comments!