I don’t know about you, but when I first heard the term ‘webhosting’ (along with the description), it wasn’t all that easy to wrap my head around. The complexities of the World Wide Web and the Internet are mind boggling to me but it’s amazing how much I continue to learn about them.

So what is webhosting?

Webhosting is the activity or business of providing storage space and access for websites.

So basically, in order for your website to be up and running you need to find someone that can provide that space on the Internet. Lets say the webhosting company is a bookshelf and your website is a book. You would buy space on the bookshelf that would be made your personal spot. There are many companies that provide webhosting  service but what makes a company the most ideal?


What to look for:

You want your website to be up and running 100% of the time so that your viewers have access to your site constantly and consistently. Customers can get frustrated which may lead to poor reviews about not only your website but about your company as a whole.

100% Uptime

Not all webhosting companies actually provide 100% guaranteed uptime like they say they do. According to whoishostingthis.com:

  • 99% uptime allows your site to be down for 432 minutes, which is more than 7 hours per month.
  • 99.9% allows your site to be down for 45 minutes per month.
  • 99.99% allows your site to be down for 5 minutes per month.

Ideally, you should not tolerate downtime.

Customer Support

When you have a problem with the way your site is running, you want to make sure that the problem is resolved as quickly as possible so that you don’t end up having a loss of revenue.

Do they offer support via email or can you get an answer straight away with a phone call or chat? 24/7 customer support is ideal in case of emergencies. For example, NetHosting is a smaller company than ones like BlueHost and HostGator. Even though we have a comparable product, our customer support doesn’t have long wait times. It is available 365 days a year so you can have instantaneous help whenever your site needs it.

Ability to Scale

If you’re a small business or even a big business and plan on growing, your site will eventually have more viewers which requires more disk space. Once you sign up with a company you are usually going to be with them for a couple of years so you want to make sure that when your company is ready to grow, your webhost will be capable of doing so. If you are planning on growing, I’d recommend looking into larger packages to start out with.

Reliability is something hard to find but is something that is very important. Do your homework!

Don’t rely on testimonials located on a webhosting site. They are able to pick and choose what they want you to see. They will say and do everything they can to get your website. But what are the customers saying?

A lot of companies will have renewal price hikes that will end up making you pay more for the same quality of service after a certain number of years. It may not seem relevant, now but when the day comes you’ll be wishing you still had that same low price.

You can use Google reviews or even Who Is Hosting This? To see what others think about different webhosts. Who is Hosting This? also provides a way to compare different webhosts and also provides coupons.


What might happen when you make a wrong choice:

Loss of Revenue

Time is money. If your site is down that means you are losing money and potential clients by the second. If they don’t have access to your site they aren’t going to buy anything.

Also, if your site is glitchy or unreliable, customers may be scared to even make a purchase because they may fear they won’t get the product they paid for.

According to a Huffington Post article “Amazon recently had a 40-minute outage which cost them about $5 million dollars. Your loss might not be as big, but it’s still a loss of revenue.”


SEO rating
If your site is constantly down it will be rated negatively therefore causing your website to be even harder to find when typing it into a search engine such as Google. If you want your business to grow, make sure that potential customers can find your site.

To learn simple tips and tricks on how to improve the worth of your website you can visit Search Engine Land.

Safety and Security
Way back when, hackers used to send out viruses via email but nowadays they target websites. You might think that those viruses come from adult or gambling sites but think again! The majority of hacked sites are for small businesses.

Hackers are good at what they do and if your site is easy enough to get in to they are going to work their magic. According to a 2012 Sophos Security Threat Report, on average 30,000 websites are hacked every day and trust me, you do not want to be one of them.

Here are 3 tips you can use to keep your cyber security under control.

There are many options to choose from when it comes to webhosting but if you end up making the right choice it will not only give your customers peace of mind but it will reflect your reputation. It’s crutial to find the perfect webhost. So how will you host your website?