Have you heard about AMP yet?

If not, it’s time to get updated!

AMP stands for Accelerated Mobile Pages, and it has some high goals. On their website, ampproject.org, it states that it is “aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.”

The plugin claims that it will result in higher performance for your website, as well as being customizable, as it is an open-source platform. Being led by Google, it’s a no-brainer that Google favors it, which is reason enough to get on board with it and implement it on your website.

It’s been around for a few years now, having been established in October of 2015. It is finally gaining some steam in 2017.

AMP can be helpful if your site tends to be sluggish. It can also assist with getting your content out as efficiently as possible. According to Google, coming in February of 2018 it “will require the content of canonical pages to match the content displayed through AMP. This is aimed at improving the experience of users by avoiding common difficulties with the user interface.”

Google claims if you don’t have AMP pages for your website it shouldn’t affect your rankings, but might be a good thing to keep an eye on. It is a definite must, though, for your mobile site!

In other words, better to get started figuring out how to include AMP in your mobile website management! If you have questions about it, give us a call!