Wish you could turn those likes into dollars? Five sound tips can tell you how!

One of the biggest struggles with business owners is turning potential customers into full blown, walk out of the store with a product in their hand, money in your till, customers. The same problem is found throughout social media. Surprisingly, the specific marketability of social networks aren’t driving profits and bringing in swarms of customers like some businesses thought they would! If you find yourself in this situation, maybe asking yourself a single question might help you out.

What is your goal with your social media strategy? For some companies, their goal is to get people visiting their organizations Facebook page and look at the content they have posted on their wall. Others it is to get visitors to “Like” something, so they can get to the top of the Facebook search results. Your goal should be weeding out the visitors who will never buy something and get those potential customers to your website. No matter what type of content you advertise or have on your walls, unless you give the viewer a reason to go to your website or store in person, you are not going to turn likes or profile visits into revenue.

So how do we turn those likes and visits into new customers and sales? Joshua Moser of My Super Marketer.com gives us 5 sound tips on how to turn likes into sales:

1.Weed Out and Engage

If you’re working the floor of a car lot or department store, are you going to spend too much time with the people who come in and tell you they’re just looking? Or are you going to spend more time with the people that come in and tell you exactly what they’re looking for or have an idea on what they would like to buy? Most people you will encounter in social media networks have no interest in buying things. The typical user doesn’t comb Google+ or Facebook looking for businesses they want to deal with. Engage with people who visit your page who seem to have interest in your products. And figure out who exactly is in your engaged, targeted audience and advertise to their tastes. If you are trying to sell your product to middle aged home makers, using meme referring to the latest first person shooter may not be the best engaging device.

2.Make Advertisements Seen

No matter how fantastic the deals or discounts you make are, if they’re not upfront and present, they will go unnoticed. Most people won’t go to your website to find the awesome sale you are having if they don’t see any mention of it on your profile page. However, if you post those deals on your profile so that everyone can see them, you can bet they will follow that link to your website to get that offer. And who knows, maybe they’ll find something else they like.

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3.Keep It Short and Simple

When you go to a fast food restaurant, typically on the back of the receipt is a coupon redeemable for a free entrée or side if you complete an online survey on a website within a certain amount of time. How many times have you honestly done that? Although the deal is in all honesty really good, it takes too long to go to the website, fill out the survey, and get the pin number for the coupon. Besides, you probably won’t remember that coupon when you have the craving for some orange chicken. People don’t like surveys, even for incentives. If you post a survey on your profile page, it will most likely go unfilled. That’s because most organizations will ask too many questions, most of them seemingly irrelevant or silly, and if the questions are answered, it is done so half-heartedly. Ask only the necessary questions and try to keep it under six questions.  And don’t make it compulsory, that drives people away.

4.Liking Opens the Door

When someone likes or 1+’s content on your profile page, they may not be ready to buy something. But they are most likely a little more open to be marketed to. Don’t pull the trigger on the spam cannon; we’re talking about tasteful marketing. Try to market to that specific individual as much as possible through email or messages. Give the occasional heads up on products, deals, or services that person might be interested in.

5.Debrief

You can improve efficiency and save a good chunk of money by refining and reviewing your social marketing strategy. Too many organizations simply put posts onto their social media pages and wait for the customers to flock to the doors. Identify what might be holding you back or what isn’t working the way you’d like it to. What brings in the most traffic or what doesn’t yield any results. Be honest in your assessment, be sincere in your advertisements, and be genuine in your creativity.

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