Why is SEO important, you might ask. Search engines are significantly likely to be the way that someone discovers your business for the first time. The closer you are to the top position for a particular keyword, the more likely someone is to click on your link. At...
Is your click-through rate just not cutting it? If the problem isn’t with the content of your homepage or landing page, there’s a good chance you’ve got some work to do with your Call-to-Action. Your CTA should drive customers to click to the next...
In our last blog we talked about the importance of having a clear and effective opt-out process in your email campaigns. Today it’s all about the opt-in! Let’s talk about what types of opt-in there are, why it’s so important, and how to do it right....
Email marketing is an awesome way to increase your business. You can encourage purchases, renewals, referrals, engagement and more. Many businesses have figured this out and many have also abused it. The FTC stepped in in 2003 and passed the CAN-SPAM act to decrease...
Have you noticed a bounce rate that is higher than usual on your latest email blasts? You may have a surge of clients (or bots) signing up for your services hiding their real identity behind disposable email addresses. Disposable email addressing (DEA) is a tool that...
